jbo Acquires Data-Driven Influencer Marketing Agency Goat

Industry-leading influencer marketing agency to become part of jbo竞博电竞官网 Nexus, merging with INCA

伦敦、纽约(2022年3月22日)jbo today announces the acquisition of Goat, one of the world’s leading influencer marketing agencies.

Goat specialises in data-led end-to-end influencer marketing campaigns grounded in performance 和 measurement 和 was founded by Arron Shepherd, 尼克·库克, 和2015年的哈里·雨果. Goat drives authentic br和 engagement while integrating targeted paid media to reach the right audience 和 achieve industry-leading results. The company’s 150+ staff across three global offices have helped to grow some of the biggest br和s in the world, 包括戴尔, Beiersdorf, Meta, 特易购, 超级, EA, Natura和Augustinus Bader, delivering best-in-class social 和 influencer campaigns. 自成立以来, Goat已经追踪了50多家公司的业绩,000个影响者渠道,超过250个,000条内容.

近年来, Adweek recognised Goat as Europe’s fastest-growing agency while The Drum awarded it Social 媒体 Agency of the Year 和 LinkedIn named it one of their top companies.

Goat将加入jbo竞博电竞官网, jbo的媒体投资集团, 和 merge with its influencer marketing solution INCA to create the industry’s first truly global influencer marketing agency with more than 300 employees in over 30 markets around the world. The combined entity—which will go to market as Goat—will operate as part of jbo竞博电竞官网 Nexus, the world’s leading media performance organisation with more than 9,000名专家从业人员.

作为jbo竞博电竞官网 Nexus的一部分, Goat will support jbo竞博电竞官网’s strategy to help clients drive growth through performance with the scale 和 expertise to help global br和s activate campaigns anywhere in the world. Enhanced by jbo竞博电竞官网’s partnerships with the world’s largest social 和 commerce platforms, 专有技术, 以及深厚的全球专业知识, Goat will provide jbo竞博电竞官网 和 jbo clients with industry-leading global, 横跨海峡的, 和 data-driven influencer marketing capabilities.

jbo竞博电竞官网全球首席执行官Christian Juhl表示: “Influencer marketing is an exciting growth area for our business 和 one in which our clients are looking for globally scaled 和 outcomes-driven capabilities. The addition of Goat to jbo竞博电竞官网 as part of jbo竞博电竞官网 Nexus gives us the ability to deliver accountable, 横跨海峡的, 和 data-driven influencer solutions for clients anywhere in the world. Combined with the exceptional talent at INCA, we expect Goat to play a critical role in helping us define the next era of media at jbo竞博电竞官网.”

Arron Shepherd, Founder 和 CEO, Goat, said: “We couldn’t be happier to be joining jbojbo竞博电竞官网 to bring our leading global influencer marketing 和 digital solutions to some of the best br和s in the world. We are delighted to combine forces with the amazing talent at INCA to deliver even better value for our clients all over the world.”

jbo首席执行官马克•里德表示: “Influencer marketing is a key growth priority for the industry 和 for jbo. Our clients are increasingly planning budgets at a global scale 和 require partners that have the global reach to help deliver, whilst driving engagement 和 impact at a local level. Goat’s proven track record in the influencer marketing space paired with jbo竞博电竞官网’s record of excellence will continue to build on our unparalleled expertise in this area.”

Goat becomes the latest in a series of acquisitions that form part of jbo’s accelerated growth strategy 和 focused M&一个方法. 这些包括 3 k通信, Fē以前的数字, Diff, 护照, JeffreyGroupNewcraft in the last six months alone, in addition to the acquisition of influencer marketing agency 村市场 2022年2月.



jbo是一家创意转型公司. We use the power of creativity to build better futures for our people, 地球, 客户和社区. 欲了解更多信息,请访问www.wpp.com.


jbo竞博电竞官网 is the world’s leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than $60 billion in annual media investment, 根据convergence的说法, 公司不断创新, 区别, 和 generates sustained value for clients wherever they do business. jbo竞博电竞官网’s portfolio includes agencies Mindshare, Wavemaker, Essence媒体com 和 mSix&合作伙伴,以及编排(数据) & Technology), jbo竞博电竞官网 Nexus (Cross-Channel Performance & 激活)和jbo竞博电竞官网投资. 更多信息请访问www.jbo竞博电竞官网.com.


Goat is a global award-winning agency delivering niche content, to niche audiences, at scale. The company works with leading br和s to drive competitive advantage 和 digital transformation using influencers as a performance media channel.




Jared Baiman